woensdag 12 maart 2014
Tradeshows, Trends and Training
Dani Bless at the world Fashion Center , I wrote a short article in the BeautyBizz last month and I was impressed about the show and itsguests at the World Fashion Today show, giving their insights in upcoming trends in retail and fashion. Our profession is related to fashion so seeing change means I can adapt to these changes and share these in my classes. Retailwise we will go to more "authentic" and buying "themewise" , the consumer wants these items put together in "stories" or storybooks ( example & other stories from H$M) , so lets see what that means for Beauty and makeup. It means more authentic pictures which are "real" and not fotoshopped endlessly so consumers recognize themselves in these "stories". I think ECO fits in perfectly here and thats why I made the change also using "pure" in my school. ESTHETIKA 2014 I and some of my students will be at the stand of BeautyBizzmagazine hoping to meet new people, network and look and learn what happens in the market in Belgium ( and France) , I will be doing makeup sessions with Couleur Caramel and I hope to meet you there in person. For all you Dutch and foreign Makeups artists dont forget we have a fantastic Makeup contest the 13th of april in Valkenburg please visit the Benelux Beauty Award for more information.